Day 2

A big issue we discussed in class was the use of product placement within TV shows and movies. I believe that adding products within entertainment can be helpful to the overall feeling of the show. The products need to be subtle though. I personally do not completely notice products within shows/movies when they are subtle. I am aware that the product is there, but I do not think “Hey, Drake likes to drink Sprite I should start to buy and drink it.” It is more like I see the product more often which then makes me feel as though it is a reliable brand. The advertising within movies/shows need to flow with the rest of the story or else the audience does notice and responds negatively because we feel pushed into buying the product. However, there are shows that take product placement to a new level by making it extremely obvious that a product is being advertised. This makes me not want to watch the program because I feel like the ads are being pushed onto me.

Advertising has taken different routes to the consumers with the changing world. Facebook now shows ads within your news feed based on websites you have visited. Which can be annoying when you visit a website one time and are constantly seeing ads for it months later. It could also be awkward when people are looking at your Facebook with you and see ads that you did not want others to see. Another way advertisements are trying to reach you is through text and email. You are able to receive text messages with deals going on at places you may visit frequently. And at many stores, they will ask for your email address when checking out so the company can send you ads and coupons through email. Which sounds like a helpful idea, but often is just really annoying because it fills your inbox with emails daily. There is a great episode within the sixth season of Parks and Recreation in which Ron Swanson wants to completely get off the grid when he receives ads in the mail without signing up for them, but he comes to realize that it is almost impossible to completely remove yourself from the grid.

Here is a clip from the episode:


Day 1

The focus of class today way how large corporations own many things that we do not normally think is owned by a certain company. For example: General Electric owns 49% of NBC channels. I knew companies such as Disney owned a lot of different branches of products, but I had not idea it was at this large of a scale. This makes me want to explore further into who exactly owns the products that I use on a daily basis. Like what corporations own the food products that I buy and consume. These types of questions could help anyone better understand where the products they use come from, answer if they are safe, or help you see which companies you are supporting as a consumer.

Counting the number of adds within magazines was also shocking. We predicted that there would be a larger number of ads within the magazines, but when we calculated the percentage the numbers were much lower than we expected. Although we did not account for the articles selling us specific things, the amount of advertising was lower than I thought. I always feel as though magazines are a majority advertising, but this could be because I view magazines that were not included in out experiment. In magazines such as Cosmo or Elle, the pages are FILLED with ads because the content of these magazines are also trying to sell you clothes. There are large sections that are just models showing different outfits for you to buy based on the style of clothing you wear. They divide them by preppy, hipster, punk, etc. 

Today’s class will help me with teaching because I could use this magazine activity within the classroom (using appropriate magazines). This lesson could be used for students within a unit about analyzing media/advertisement. This is important skill for students to learn because they need to be able to distinguish between facts and fiction so through the advertising and media students can see how they are being influenced.