A big issue we discussed in class was the use of product placement within TV shows and movies. I believe that adding products within entertainment can be helpful to the overall feeling of the show. The products need to be subtle though. I personally do not completely notice products within shows/movies when they are subtle. I am aware that the product is there, but I do not think “Hey, Drake likes to drink Sprite I should start to buy and drink it.” It is more like I see the product more often which then makes me feel as though it is a reliable brand. The advertising within movies/shows need to flow with the rest of the story or else the audience does notice and responds negatively because we feel pushed into buying the product. However, there are shows that take product placement to a new level by making it extremely obvious that a product is being advertised. This makes me not want to watch the program because I feel like the ads are being pushed onto me.
Advertising has taken different routes to the consumers with the changing world. Facebook now shows ads within your news feed based on websites you have visited. Which can be annoying when you visit a website one time and are constantly seeing ads for it months later. It could also be awkward when people are looking at your Facebook with you and see ads that you did not want others to see. Another way advertisements are trying to reach you is through text and email. You are able to receive text messages with deals going on at places you may visit frequently. And at many stores, they will ask for your email address when checking out so the company can send you ads and coupons through email. Which sounds like a helpful idea, but often is just really annoying because it fills your inbox with emails daily. There is a great episode within the sixth season of Parks and Recreation in which Ron Swanson wants to completely get off the grid when he receives ads in the mail without signing up for them, but he comes to realize that it is almost impossible to completely remove yourself from the grid.
Here is a clip from the episode: